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DFY Services GDPR Compliance

DFY DIY – GDPR Compliance

What is GDPR and how will it affect you?

by Alex Hern

GDPR

You could be forgiven for thinking that Europe’s General Data Protection Regulation (GDPR) is a law created to fill your inbox with identikit warnings from every company you have ever interacted with online that “the privacy policy has changed” and pleas to “just click here so we can stay in touch”.

But GDPR is far more than just an inbox-clogger. The regulation, seven years in the making, finally came  into effect on 25 May 2018 and is set to force sweeping changes in everything from technology to advertising, and medicine to banking.

What is GDPR?

The law is a replacement for the 1995 Data Protection Directive, which has until now set the minimum standards for processing data in the EU. GDPR will significantly strengthen a number of rights: individuals will find themselves with more power to demand companies reveal or delete the personal data they hold; regulators will be able to work in concert across the EU for the first time, rather than having to launch separate actions in each jurisdiction; and their enforcement actions will have real teeth, with the maximum fine now reaching the higher of €20m (£17.5m) or 4% of the company’s global turnover.

Who’s covered?

GDPR affects every company, but the hardest hit will be those that hold and process large amounts of consumer data: technology firms, marketers, and the data brokers who connect them.  Even complying with the basic requirements for data access and deletion presents a large burden for some companies, which may not previously have had tools for collating all the data they hold on an individual.

But the largest impact will be on firms whose business models rely on acquiring and exploiting consumer data at scale. If companies rely on consent to process data, that consent now has to be explicit and informed – and renewed if the use changes.

What does it mean for me?

You have the power to hold companies to account as never before. If individuals begin to take advantage of GDPR in large numbers, by withholding consent for certain uses of data, requesting access to their personal information from data brokers, or deleting their information from sites altogether, it could have a seismic effect on the data industry.

But can I ignore all those emails?

Almost certainly. Companies have generally sorted in one of two camps, depending on what legal advice they’ve taken. On the one hand, are those who argue they have a “legitimate interest” in processing your data, and just feel the need to notify you of the forthcoming changes to their terms and conditions; on the other are those who believe they need explicit consent from you to keep in touch. Either way, the worst case scenario is usually that ignoring an email will mean you receive fewer in the future. And if you do miss out, you can always re-subscribe.

What will the long-term effect be?

Even without user pressure, the new powers given to information commissioners across the EU should result in data processors being more cautious about using old data for radically new purposes.  Counterintuitively, though, it could also serve to entrench the dominant players. A new startup may find it hard to persuade users to consent to wide-ranging data harvesting, but if a company such as Facebook offers a take-it-or-leave-it deal, it could rapidly gain consent from millions of users.

Will it work?

“The rules will always be bent, if not broken, by companies seeking to gain a competitive advantage,” says Ben Robson, a partner at legal firm Oury Clark. “But the newly introduced principle of demonstrable accountability and the unprecedented scale of penalties made available to the regulators should constitute a greater deterrent against breach and a shift from the current, relatively toothless and largely ignored, regime.”

Is this the end of it?

Not by a long shot. The early days will probably be marked by a flurry of court cases, as individuals and firms argue whether or not their interpretation of the requirements is the correct one.

Is this worldwide?

GDPR applies only to the EU, but given the scale of the market, many companies are deciding it’s easier – not to mention a public relations win – to apply its terms globally. Apple’s privacy tools are worldwide, for instance, as are Facebook’s (although the latter won’t promise to apply every aspect of GDPR globally, noting that the rules may clash with privacy regulations in other jurisdictions).

Read More, Source and Image: The Guardian

Marketer’s Feedback

You have possibly seen or hear all the hoo-ha and perhaps some panic over GDPR.  After that, you possibly saw some marketing professionals stating they were most likely to neglect it, and stick their heads in the sand hoping it would not cause them any kind of issues.

While others paid a lot of money to lawyers to make certain the right phrasing was included in their websites.

WordPress Sites

Owners saw launches of plugins for cookie acceptance, and others for plan web pages as well as YES – It got very confusing! Then a lot of those ‘compliance’ plugins quit working and once again individuals were left questioning what to do.

  • Example 1: This plugin assists website and webshop owners to comply with European privacy regulations known as GDPR. Activating this plugin does not guarantee your site fully complies with GDPR.
  • Example 2: This plugin is designed to help you prepare your website for the GDPR regulations related to cookies but IT WILL NOT MAKE IT FULLY COMPLIANT – this plugin is just a template and needs to be set up by your developer in order to work properly.
  • Example: 3 This plugin assists website and webshop owners to comply with European privacy regulations known as GDPR. By May 24th, 2018 your website or shop has to comply to avoid large fines.
  • Example: 4 Templet only.  Partial solutions – do not mean total compliance

2019 GDPR Compliance

Well since most of the 2018 digital dirt has been resolved, 2019 offer some real DFY (Done For You) and DIY (Do It Yourself) Compliance tools. I am not a legal professional, so I won’t be drawn into any legal
arguments.  If you are concerned then hire your own attorney that is qualified to verify Compliance.

I use one of them as you saw when you entered my website since I advertise globally, I comply and find it cheaper than the hassle and cost of non-compliance.

DFY Services GDPR Compliance

Cookie policy, Privacy, Terms, User data and more, all taken care of in minutes, leaving you to focus on
the things that matter in your business

  • Email us at admin@drdonysmarketing.com
  • We will return an agreement and an attachment request for your details.  Otherwise, it will look like a phishing email.
  • Fee for compliance service USD$47.00
  • Free: Website evaluation with recommendations

We also offer other services such as building your WordPress website for as little as USD$250 plus costs.  Submit your inquiries as above

DIY GDPR Compliance

These tools are actually fairly easy to use and setup. So why not give them a try.  Your will it as simple as adding a single line of code, but it also costs just a few dollars, yes, just a few dollars to ensure you don’t get fined or shut down, why would anyone take a risk?

Cookie policy, Privacy, Terms, User data and more, all taken care of in minutes, leaving you to focus on
the things that matter in your business

Tools and Options


Miscellaneous

Thanks for reading and have a Great Day

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